About Erica

Erica Firpo is a freelance journalist and social media strategist living in Rome, Italy.  She’s contributing editor for Fathom , correspondent for Forbes Travel, BBC Travel’s Rome BBC Localite and ANSA in English, and hosts a travel blog on Huffington Post.  Erica is a regular contribution to  publications including Wired Italia, AFAR, New York Times Travel, BBC Travel, Yahoo Travel, BrowsingItaly and Travel + Leisure, and Discovery Magazine.  Please visit publications page for all published articles.

Moscerina is her blog, born in 2005 as an omniscient outlook for her musing on life and what to do in Rome.

Along with pen and paper, Erica combines a variety of social media platforms to create dynamic storytelling.  She has worked on social media campaigns for Unipol Banca, BMW Italia, Unicredit, Lavazza and AlmaBologna .  Her contributions as a social media influencer, can be found on  Flipside. Additionally, she provides social media consulting for organizations such as American Institute of Roman Culture, and speaks  about social media in workshops and conferences (English/Italian).


Member of Italy’s Ordine dei Giornalisti.

Rome, April 2013, by Sam Horine
Brooklyn, November 2013, by Swerved (Adonis Arias)