About Erica

Dynamic storytelling is the name of the game, and for more than 15 years, Erica Firpo curates a career on the overlap and nuances of journalism and digital media.  Combining a packed punch of traditional journalism and passion for words with a keen and curious expertise in social and visual content, Erica is a contributing editor for Fathom, Luxe City Guide Rome Expert, correspondent for Forbes Travel, Travel + Leisure, The Guardian, and The Telegraph, and former correspondent to ANSA.  With the flip of an iPHone, Erica is the voice of Rome for BBC Travel as the Eternal City’s BBC Localite, reporting to a Twitter and Instagram audience of over 1.1 million. In 2016, Erica was cited by Italy’s world recognized newspaper La Repubblica as one of the top eight Digital Media Influencers in Italy, as well as one of the country’s of top ten Instagram Pioneers.

Knee deep and behind the scenes in travel, experiences, art, culture, hotels, dining, and lifestyle, Erica’s work can be found in prominent publications including American Express Media, Australian Financial Review, BBC Travel, Buzzfeed, Wired Italia, Horizon Magazine, Meridian, New York Times Travel, The Telegraph, The Guardian, Fathom, Forbes, Yahoo Travel, and Discovery Magazine.  Since 2012, she hosts a travel blog on Huffington Post  as well as her personal blog Moscerina,  b.2005, as an omniscient outlook on life in Rome.

Erica is a Brand Ambassador for Unieuro’s #HumansofTechnology campaign, and since 2015, Starwood Brand Ambassador for  Excelsior Hotel Gallia, luxury collection hotel in Milan. Additional brand collaborations include:  Hilton Hotels #MyHiltonStory, The North Face, Infiniti, Unipol Banca, BMW Italia, Unicredit, Lavazza and AlmaBologna.   She has been featured as an expert, influencer and Instagram pioneer in La Repubblica, BBC Travel, Buzzfeed, CNN International, The Guardian, The Travel Channel and many more, all found on  Flipside.   Additionally, Erica shares expertise and ideas as Featured Speaker at events and conferences around the world including Design Hotels (2015),  UNESCO Heritage Candidacy: Alba (2015), and Unlisted (2013)-  English and Italian.

Member of Italy’s Ordine dei Giornalisti.

Erica, March 2015, by Zach Glassman
Rome, April 2013, by Sam Horine
Brooklyn, November 2013, by Swerved (Adonis Arias)