About Erica

Erica Firpo is a freelance journalist and social media strategist living in Rome, Italy.  Her work has appeared in print and digital media, and she is an ongoing contributing editor for Fathom , correspondent for Forbes Travel, BBC Travel’s Rome BBC Localite and journalist for ANSA in English. Since 2012, she hosts a travel blog on Huffington Post  as well as her personal blog Moscerina, born in 2005 as an omniscient outlook on life and what to do in Rome.  She contributes to publications including The Guardian, Buzzfeed, Wired Italia, The Telegraph, Travel + Leisure, Horizon Magazine, New York Times Travel, BBC Travel, Yahoo Travel and Discovery Magazine.

Along with pen and paper, Erica combines a variety of social media platforms to create dynamic storytelling.  Italy’s world recognized newspaper La Repubblica considers her one of the top eight Digital Media Influencers in all of  Italy, as well as  one of ten Instagram Pioneers .  Erica has worked on social media campaigns for Hilton Hotels #MyHiltonStory, The North Face, Infiniti, Unipol Banca, BMW Italia, Unicredit, Lavazza and AlmaBologna .  She is a Brand Ambassador for Starwood’s Excelsior Hotel Gallia.  She has been featured as an expert, influencer and Instagram pioneer in La Repubblica, BBC Travel, Buzzfeed, CNN International, The Guardian, The Travel Channel and many more, all found on  Flipside. Additionally, she provides social media consulting, and speaks on travel writing and social media  in workshops, university courses and conferences in English and Italian.

Member of Italy’s Ordine dei Giornalisti.

Erica, March 2015, by Zach Glassman
Rome, April 2013, by Sam Horine
Brooklyn, November 2013, by Swerved (Adonis Arias)